Sophie Baker
Creative Copywriter
Sophie’s part of an award-winning writing team, crafting compelling cross-channel content for clients including Starbucks, Royal Mail, McDonald’s, Card Factory and E.ON.
She’s a passionate believer in the power of storytelling to capture hearts and minds and build brands that shape culture.
Control. Create. Repeat. ▶︎
AI promises to protect us from the ‘indignity’ of labour and busywork. But when creative professionals work with generative AI, are they writing their creative epitaph or drawing on new tools? Illustrator Lucy Johnson and writer Sophie Baker explore how it feels when the robots are after your pay cheque.