The rise of AI can feel relentless and inevitable. August’s launch of ChatGPT-5 promised “significant advances in reducing hallucinations, improving instruction following, and minimizing sycophancy”. Reassuring and disturbing in equal measure.
In this Collide, we explore how AI is already shaping the way we work and the way we buy.
How does it feel when our human craft and creativity is in danger of being handed over to a machine? Two of our creative professionals share their very different experiences. And how is the integration of AI into retail affecting search, social and the art of beekeeping?
Meanwhile, if the future feels too close for comfort, we’ve been pottering round the garden centre thinking about brands and algorithms.
Wishing you a month of reduced hallucinations.
Jonathan Rhodes
Co-Director, Linney Create