Edition #01▶︎
Why Collide? Because we wanted somewhere to collect the thoughts, debates and sometimes even arguments that bounce around our agency every day.
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Edition #02▶︎
James Nevard has just been named as Sustainability Changemaker of the Year by the Market Research Society.
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Edition #03▶︎
Life feels different beyond the M25. From our creative agency in the Midlands, it’s 45 minutes to the nearest Pret and 90 minutes to the nearest GAIL’s. It makes it harder to get a decent sandwich, but easier to get a fresh perspective on the worlds we work in.
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Edition #04▶︎
The rise of AI can feel relentless and inevitable. August’s launch of ChatGPT-5 promised “significant advances in reducing hallucinations, improving instruction following, and minimizing sycophancy”.
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Edition #05▶︎
The balance between cultural integrity and commercial reality is a challenge that faces every creative business. In the 1990s, as the radio station Jazz FM struggled to find an audience, it tried to broaden its commercial appeal. But the jazzy pop hits it played were against the terms of its specialist broadcasting licence.
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Edition #06▶︎
Culture – if we can ever think of it in such a monolithic, homogeneous way – used to be a thing of mass movements and casting agent caricatures (see The Breakfast Club as a sublime example). Moments in time where one song, one style, one scene tended to dominate a few easily definable alternatives, and all accessed through the same narrow tracks of music shops, printed magazines or TV shows.
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