Welcome to .

Why Collide? Because we wanted somewhere to collect the thoughts, debates and sometimes even arguments that bounce around our agency every day.

A place where we could share the discussion and debate that informs the work we do. The thoughts that anchor our understanding and inspire our creativity. Thinking that impacts our worlds and our clients.

Perhaps ironically for a publication very much concerned with thoughts and opinion, in edition #10 of Collide each of our contributors dwell on the important difference between ‘thinking’ and ‘doing’.

Most directly, Andy’s call to arms to ‘do’ rather than ‘be’ is a powerful reminder that whatever your vocation, hobby or tribe, entry should be dependent on output, not intention.

Want to master Dostoevsky, Zola or Eliot? Rather than post about it, pick up your headphones and dive in. Want to change the status quo? You might have to break something before you can fix it.

Be it John Lydon or Marcus Aurelius, the punks and philosophers who inspire us all knew it: disruption is an act, not a look.