Mike Cook
Head of Strategy
Mike’s made a 30-year career in the creative industries.
He began as a scriptwriter for comic books, TV and theatre, before developing a variety of roles in the corporate world. At Linney, he leads our strategy team, responsible for creative and communications direction. He once wrote half a stage musical with a Beatle.
Bring me sunshine ▶︎
If every brand interaction says something about your brand personality, how does that play out for your own personal brand? Mike Cook scoots through the arguments.
Chained to the algorithm ▶︎
Mike Cook explores how YouTube and the garden centre make us comfortable living in our bubbles.
Brand in your hand ▶︎
Mike Cook believes the rise of Google Pay might signal the end of the monarchy.