Maddy is a Creative Strategist with 12 years’ experience shaping the way brands communicate with their audiences.

She worked client-side for Center Parcs, Boots and Morphy Richards, on projects ranging from global rebrands and above-the-line campaigns to writing a children’s book about a baby reindeer. She now works in Linney’s strategy team with a focus on food and beverage clients.

Tray chic

Tray chic ▶︎

Maddy Potts digs into the national statistics to discover if the peculiar joy of the in-store café has a future.