
Creative Account Director
He has one eye on the future in and outside work – Alex is a self-confessed science-fiction nerd, but “only the good stuff”.
For years, trends forecasters have been predicting the slow death of bricks-and-mortar retail. After Covid, Amazon and TikTok Shop, the latest potential threat is shopping via AI. But does it represent a fundamental shift in behaviour or just another step on the way on to a frictionless future? Ben Meakin and Alex Smith chatted over the practical and the principles with Collide.