Alex is an experienced agency account professional, specialising in search and social media marketing in the tech, gaming and finance industry sectors.

He has one eye on the future in and outside work – Alex is a self-confessed science-fiction nerd, but “only the good stuff”.

Unsuccessfully farming bees

Unsuccessfully farming bees ▶︎

For years, trends forecasters have been predicting the slow death of bricks-and-mortar retail. After Covid, Amazon and TikTok Shop, the latest potential threat is shopping via AI. But does it represent a fundamental shift in behaviour or just another step on the way on to a frictionless future? Ben Meakin and Alex Smith chatted over the practical and the principles with Collide.