Hack to the future

Hack to the future

Hilary Burton and Damon Parkin began their working lives as local newspaper reporters. Their careers as writers blossomed as they moved, individually, to Smash Hits and a Premier League football club, regional theatre and into corporate comms. They discussed the decline in local media, whether social media is a valid substitute, and if local means anything any more.

DP: We’ve both lived through the decline and the migration of local journalism into other channels. What do you think that’s done to local storytelling?

HB: In the 90s, I worked on the local paper in Whitby, which is not a big town; we sold 13,000 copies a week of a paper in a town of about 12,000 people. And this is not that long ago.

DP: And yet I think something like three newspapers I’ve been editor of don’t exist any more.

HB: People would stop me in the street and harangue me about some letter or something that was in there because they knew who I was. I was always happy to have that. That was a real grassroots sort of place. And it was a grassroots paper, where just about everything that happened was reported.

DP: When I started as junior reporter, we were never short of news because we were right in the heart of the town. People would walk in. On Thursday morning, you might not have a decent front-page lead, but by Thursday lunchtime, someone would walk in and give you your headline. I’d be in the local police station every morning having a cup of coffee with the chief copper, he told me what happened overnight. I’d bump into the local councillor, the local MP. When they came back from parliament on Thursday or Friday, they’d pop in and have a coffee in the newspaper office.

HB: So where are people getting local news now?

DP: Are they getting it? Do they even want it?

HB: I see a lot about our local area in Facebook groups. Did you know they’re building such and such here, or a road’s closed next week. That’s a kind of practical local news service.

DP: So, what’s the point of local journalism if you have that hyper-local, hyper-timely information? Maybe we shouldn’t be mourning the loss?

HB: Well, you can get it on social media, but not everyone wants to do that, and it’s not got that integrity or reliability in the same way as local newspapers did.

DP: Whatever people think about journalists, you knew in our day that we did have professional integrity at least – we knew the journalism law, we’d been trained.

HB: That’s what I think about with the Facebook groups. People can post anything and sometimes I see things on social media that I’m like, “Oh, you can’t say that, mate.”

DP: Part of that training also was how to interact with people to get what you wanted. We had to pound the streets and talk to people. Whereas now I worry that young writers who want to go into journalism, are they going to be just putting stuff into ChatGPT?

HB: Probably.

DP: Do you remember your first death knock?

HB: I do. It was a young mum who’d died at 21, and she had a two-year-old – that was the story. Just that she was really young and she died suddenly. I went to knock on the door, and my colleagues said that they won’t want to talk, but her partner really did. He was really keen to talk about it and pay tribute to her.

DP: My first one, I was a 19-year-old junior reporter, and it was someone had been decapitated in an accident, and I knocked on the door and I said, oh, you have a photo of your son? Just a headshot.

HB: No!

DP: Sorry.

HB: Where do those stories go now?

DP: I wonder if internal comms is the new local. Is that where people share local stories? You have a workforce of 140,000 people, every one of them has got a story. And you share it kind of internally rather than just in your local newspaper.

HB: The sort of things you’re doing in [Royal Mail internal magazine] Courier are a really good example of that. Those are really local paper stories, aren’t they? Like a front-page lead in the Spalding Guardian. And yet it isn’t, because no one’s doing that, but we’re sharing it there and I think it’s really valid and valuable. It’s giving people a voice, which I also think is really important.

DP: Certainly, the human-interest stories that we cover with our internal comms clients are the ones that get most engagement from readers, viewers and listeners. We know that both anecdotally and in terms of formal measurements. So, there is a place for hyper-local storytelling.

HB: And I think local does mean lots of different things now. It’s your role in life, your job, your age group…

DP: Maybe it’s not a specific location that’s important. Because today, wherever you are in the world, you are connected by the scroll on a screen. Maybe it’s that that’s more relevant to younger people, not what’s happening in their local communities.

HB: Yes, it’s not about a local thing.

DP: If there was no way for anyone to get their local news, that would be a real shame. But if newspapers are going to mutate into something else, and the information you want, the stories you want to read, will be provided elsewhere, then it’s not such a disaster.

HB: It’s about what connects us, what binds us together.

DP: Let’s end where we started, going back to our early careers. I remember starting as a junior reporter on the Matlock Mercury in 1991. And loving the area so much, working in the Derbyshire Dales was a great beat for a young reporter. And I can still remember saying, probably to my editor at the time, “when I get to my mid-50s, I want to have had a glittering career. But then I want to come back and edit the Matlock Mercury. That’s my ambition.” I had this real kind of romantic idea, I’m going to start and end my career here, and instead… it’s not going to happen because it doesn’t exist in that form any more.

HB: That’s still a great story.

DP: Well, we’re storytellers, at heart. That’s all I’ve ever done or ever wanted to do.

Next up in Edition #02

View all editions