Life feels different beyond the M25.

From our creative agency in the Midlands, it’s 45 minutes to the nearest Pret and 90 minutes to the nearest Gail’s.

It makes it harder to get a decent sandwich, but easier to get a fresh perspective on the worlds we work in.

So, in this edition of Collide, we explore how life outside the London bubble might be the best place to make sense of trends. And we ask if northerners or southerners are more likely to love a digital experience. The way our minds work is the subject of the latest Collide Conversation.

When Jamie Williams was diagnosed with ADHD as an adult, he thought the condition was the preserve of “naughty children”, not academic high performers like him. His chat with his neurotypical colleagues on how to corral creativity reveals that there are lots of ways to think differently.

Food for thought, wherever you are.

Jonathan Rhodes

Co-Director, Linney Create

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