James Nevard
Head of Qualitative Research
James leads Qualitative Research at Linney, with nine years of experience across retail, hospitality and FMCG.
He began his career at NatCen, using research to inform public policy, and now helps brands understand what shapes customer decision-making. He also co-runs Linney’s sustainability training, supporting positive change across the business.
Six easy steps to save the world ▶︎
We’re all for sustainability, just not when it feels like a sacrifice. James Nevard explains how behavioural science can help with Net Zero’s big branding problem.