Welcome to .

Why Collide? Because we wanted somewhere to collect the thoughts, debates and sometimes even arguments that bounce around our agency every day.

A place where we could share the discussion and debate that informs the work we do. The thoughts that anchor our understanding and inspire our creativity. Thinking that impacts our worlds and our clients.

In the attention economy, we’ve all learned the currencies being traded are our awareness and focus.

But in this month’s edition #11, we explore how our attention can be drawn in ways beyond the transactional.

Like how, when we’re driving, we need focus and feedback from all our senses, not just the visual information served to us on touchscreens.

Then, when we stop, how we can be overwhelmed by the noise and the clutter of a busy service station. And so, when we take a rest, we don’t get a rest.

And sometimes, how when certain individuals draw our attention, we as a culture can’t break our gaze.

Thank-you for your attention.